With the arrival of Fall it’s time to get out and chat with real live people!  I’ll be speaking at the following events

Adventure Travel Trade Association

Webinar: Understanding and Using Social Media Promotions Effectively  (Sorry this one is only available to ATTA members)

On this webinar we explore the what, why and how of Facebook promotions.  We look at the legal issues, the pros and cons of generic tools (such as Wildlfire and North Social), and lessons learned from case studies in order to provide you with a complete understanding of what you can expect when creating a sweepstake or promotion over Facebook.  We will then look at developing a strategy for a successful promotion and tips for ensuring the success continues after the promotion is over!

Adventure Travel World Summit – October 17 – 20, Chiapas Mexico

Session Topic: Web Strategy & Digital Marketing Imperatives

Keeping pace with the evolution of online marketing has become increasingly difficult for adventure travel companies. Supported by insights from the industry’s Travel, Tweets & Trends social media survey, this session will provide guidance for understanding the variety of social media marketing channels, deciding where to allocate limited marketing resources, and choosing the right strategies to build simple and effective social interactions that drive brand awareness and influence sales.Conservation Ontario – Symposium

A.D. Latornell Conservation Symposium – November 16 – 18, Aliston Ontario

Session Topic: Beyond Farmville – Is Social Media Actually Good for Business?

How can your organization best measure success and monitor your progress as you engage with your audience in the age of Web 2.0? Learn social media best practices from experts in the field and finally get the answer to the question “How do I know if I’m doing it right?”